Privacy Policy
Last updated: January 2026
This Privacy Policy explains how United Family Life (“we,” “us,” or “our”) collects, uses, and protects information when you visit this website or submit information through our forms.
United Family Life is an insurance marketing and lead-generation platform. We do not directly issue insurance policies. Insurance products are offered by licensed insurance companies and sold through properly licensed agents, where applicable.
1. Information We Collect
We may collect the following categories of information:
- Personal information such as name, email address, phone number, ZIP code, and date of birth when you complete a form.
- Insurance-related information such as coverage interests, household details, or beneficiary-related questions you voluntarily provide.
- Technical information such as IP address, browser type, device type, and interaction data collected automatically.
We do not knowingly collect information from children under 13.
2. How We Use Information
Information we collect may be used to:
- Match you with appropriate insurance products or services
- Share your information with licensed insurance agents or carriers at your request
- Contact you by phone, email, or text message regarding your inquiry
- Operate, maintain, and improve our website and services
- Comply with legal, regulatory, and contractual obligations
3. Marketing & Communications
By submitting your information, you consent to be contacted by United Family Life and its marketing partners, including licensed insurance agents, via phone calls, emails, and text messages, which may include automated or prerecorded messages.
Consent is not a condition of purchasing insurance. Message and data rates may apply. You may opt out at any time by following the instructions provided in communications.
4. Cookies & Tracking Technologies
We use cookies and similar technologies to operate the site, prevent fraud, understand usage patterns, and improve performance. This may include analytics and marketing tools.
You can manage cookies through your browser settings. Disabling cookies may limit site functionality.
For more information, please review our Cookie Policy.
5. How We Share Information
We may share information with:
- Licensed insurance agents and agencies
- Insurance carriers and underwriting partners
- Service providers who support our operations
- Regulatory authorities as required by law
We do not sell personal information for unrelated third-party marketing.
6. Data Security
We maintain administrative, technical, and physical safeguards designed to protect your information. However, no system is completely secure, and we cannot guarantee absolute security.
7. State Privacy Rights
Depending on your state of residence (including California, Virginia, and others), you may have rights regarding access to, correction of, or deletion of your personal information.
Requests may be submitted using the contact information below.
8. Changes to This Policy
We may update this Privacy Policy periodically. Updates will be reflected by the “Last updated” date at the top of this page.